A pioneer in the development of innovative, scientifically-proven and sustainable mosquito traps, Biogents announces its exclusive partnership as an official supplier to the Tour de France.
Biogents will be providing a comprehensive educational and scientific approach via its exclusive distributors and to local authorities and professionals such as hotels and restaurants.
The brand's products will be deployed at the Fan Parks in the start and finish towns of Florence and Nice.
The Tour de France, a fixture on the calendar in July, also takes place at the heart of the tiger mosquito season. For Biogents, this is precisely the right time of year for a host of awareness-raising and information campaigns based around the traps it develops. With initiatives aimed at the general public and in-store events based on innovative competitions and challenges, the partnership with the Tour de France will help to promote these protection products. As a result, the fan zones in Florence and Nice will be transformed into areas protected from mosquitoes thanks to Biogents solutions.
Hugo Plan, Director of Biogents:
"The partnership with the Tour de France is a fantastic opportunity for the Biogents teams and its exclusive distributors SBM and SPG to be as close as possible to the public, local authorities and professionals to promote the effectiveness of our traps and their positive health impact! What's more, this year's event in Cesenatico, Italy, is close to our hearts, as it is the site of one of the first scientific studies to be carried out using our Biogents traps - and that's a sign!
Christian Prudhomme, Director of the Tour de France:
"We're delighted to welcome a new brand to our partnership with the Tour de France! Biogents solutions will be tested from this year onwards in some of the hotels that will be hosting the riders, to ensure that the environment is as healthy as possible.
From left to right: Julien Goupil, A.S.O. Media and Partnerships Director; Yann Le Moënner, A.S.O. Managing Director; Sophie Blazere Leclerc, SBM Company Communications and Partnerships Director; Hugo Plan, Biogents Director; Christian Prudhomme, Tour de France Director. ©A.S.O.
