- From 4 to 26 July, the Tour de France will be available on all screens. The stages will be broadcast live and in full by 60 channels worldwide.
- On social media, the Tour de France accounts have a total of nearly 15 million fans. The letour.fr website and the official mobile app will be in full swing for three weeks, providing comprehensive real-time coverage of the race via the Race Center.
- The Tour de France Club continues to grow and celebrates the milestone of one million members with even more exclusive features, alongside its games and activities. Digital platforms are further enhancing interactivity and personalization with the launch of ‘Inside My Race’.
TV: 21 STAGES BROADCAST IN FULL
France Télévisions’ signal is broadcast on 100 channels worldwide, with 60 offering live coverage of the race.
Global coverage of the Tour de France reaches 190 territories, featuring new broadcasters: MTVA in Hungary, Channel 5 in Great Britain, beIN Sports in Asia, Coupang in South Korea, Elta in Taiwan, and Wowow in Japan.
For the tenth consecutive year, all 21 stages will be broadcast and produced in full, totaling over 110 hours of live coverage.
As in the past three editions, "Team Radio" will immerse fans, allowing them to listen in on selected conversations between team managers and riders.
AT THE HEART OF THE PELOTON: 200 CONTENTS PER DAY TO KNOW EVERYTHING ABOUT THE RACE ON THE SOCIAL MEDIA
The Tour de France’s social media universe brings together nearly 15 million fans. This figure includes additional accounts such as RadioTour, Chinese platforms, Strava, and language-specific channels. Several X accounts are dedicated to specific nationalities.
On its main platforms, the Grande Boucle boasts 3.4 million fans on Facebook, 2.9 million on Instagram, 2.8 million on X, 2.1 million on TikTok, and hundreds of thousands on Strava. A team of a dozen community managers runs the Tour’s accounts.
1.3 billion video views were recorded across the official Tour de France accounts in 2025
LETOUR.FR : ‘INSIDE MY RACE’ – EXPERIENCE THE RACE DIFFERENTLY
With letour.fr and the official mobile app, the Tour’s main platforms attracted over 40 million unique visitors in 2025, a new record, generating more than 140 million sessions. Users can find details about the route, key sporting stakes, schedules, standings, data, and practical information to follow the race remotely – or live from the roadside! They can also watch the best video content, from stage briefings to near-live and extended highlights videos.
The Race Center powered by Capgemini provides detailed commentary on all race events across the 21 stages, helping fans track group positions and time gaps in real time. Its interactive model also features quizzes and the opportunity to ask questions to the Tour’s experts. For the first time, it will be automatically translated into nine languages thanks to AI to further expand its audience.
A major new digital experience this year is ‘Inside My Race’, a solution developed in partnership with Capgemini that allows fans to produce their own evolving narrative by aggregating various content using AI-powered insights. Before, during, or after a stage, fans can select their favorite riders and generate a story incorporating race events, key stakes, data, standings, time gaps, stage history, photos or videos. The solution draws on content crafted by the Tour’s writers and content creators (text, commentary, summaries, data, photos, and videos). It also allows users to experience the stage via an interactive map that replays the racegroup positions, enabling everyone to compare the progress of their favorite riders.
Click here to find out more about 'Inside My Race'.
TOUR DE FRANCE CLUB: BE PART OF THE RACE!
Created in 2021, the Tour de France Club offers free and exclusive content to its members, whose numbers surpassed one million last year. The Club allows members to be at the heart of the race by listening to Radio Tour, Team Radio excerpts, and by interacting with race direction and Tour experts through stage briefing videos and the Q&A section of the dedicated section in the Race Center powered by Capgemini.
Members can also take part in the Tour de France Fantasy by Tissot, vote for the Most Aggressive Rider award with Century 21, and enter various contests to win prizes—such as seats in the Tour de France Club Fan Car with Vittel.
The Kahoot platform, introduced last year, is further cementing its role in the universe of the Tour by publishing a wide range of fun, educational daily quizzes for all ages within the Club.
