- From 5 to 27 July, the Tour de France will be available on all screens. The stages will be broadcast live and in full by 60 channels worldwide.
- Yesterday, on 2 July, Netflix will release the third season of its series “Tour de France: Unchained”. Eight episodes are scheduled.
- On social media, the Tour de France accounts have a total of 13.7 million fans. The website letour.fr and official mobile app will be in full swing for three weeks, providing comprehensive real-time coverage of the race.
- The Tour de France Club continues to grow, with 840,000 members enjoying free access to the Fantasy and other exclusive activities.
TV: 21 STAGES BROADCAST IN FULL
- France Télévisions’ signal is broadcast on 100 channels worldwide, with 60 offering live coverage of the race. For the seventh consecutive year, all 21 stages will be broadcast and produced in full, totaling 110 hours of live coverage.
- Global coverage of the Tour de France reaches 190 territories. This year in the UK, in addition to ITV, the Tour de France will also be broadcast on TNT Sports.
- As in the past two editions, “Team Radio” will allow fans to listen in on selected conversations between team managers and riders.
AT THE HEART OF THE PELOTON: 200 CONTENTS PER DAY TO KNOW EVERYTHING ABOUT THE RACE ON THE SOCIAL MEDIA
- The Tour de France social media universe brings together 13.7 million fans. This figure also includes additional accounts such as RadioTour, Chinese platforms, Strava, and language-specific channels. For example, several X accounts are dedicated to different nationalities: letour_jpn (Japan), letour_es and letour_col (Spanish), and letour_de (German).
- On its main platforms, the Tour boasts 3.1 million fans on X, 3.2 million on Facebook, 2.7 million on Instagram, 303,000 on Strava, and 1.6 million on TikTok. Around fifteen community managers are involved in running the Tour's social media accounts.
- TikTok Tour de France account continues to explore new ways of producing original and exclusive content.
LETOUR.FR: MORE INTERACTIVITY
- The official website drew 37.6 million unique visitors in 2024. The official mobile app presented by Skoda was opened 34 million times last year and is now available in its 2025 version.
- The Race Centre, presented by Capgemini, provides detailed commentary on all the action throughout each stage. This year, it features several new interactive elements, including quizzes and the chance to ask questions directly to the news feed managers.
TOUR DE FRANCE CLUB: THE PLACE TO PLAY
- Created in 2021, the Tour de France Club offers a number of exclusive benefits to its members, whose numbers rose to 840,000 last year.
- The Club allows members to listen to Radio Tour, create and follow their own team in the Fantasy Tour de France game, take part in numerous games with prizes, vote for the combativity award, and more.
- The Kahoot platform also enters the world of the Tour and will offer daily quizzes that will be published in the Club.
