- To mark the 2025 Tour de France, a pop-up store opened on June 19 on the Champs-Élysées, directly across from the Arc de Triomphe. Open until July 30, it offers nearly 200 items and souvenirs celebrating the legendary race.
- For the second year in a row, the Tour is teaming up with Brompton to promote cycling mobility, featuring two new folding bikes in the official Tour de France colors.
- iFIT is launching the first official NordicTrack Tour de France indoor bike, designed for cycling enthusiasts eager to feel the thrill of the race from home.
- To celebrate the 50th anniversary of the first finish on the Champs-Élysées, the Tour has partnered with Monnaie de Paris to release a collection of 7 mini-medals and commemorative coins.
- In honor of the 2025 Grand Départ in Lille – Nord de France, Toulet is unveiling a limited-edition line of Tour de France-themed billiard and foosball tables.
- Several publishing projects have also been launched in 2025, including activity books, a culinary magazine, a historical retrospective, and more.
A POP-UP TOUR DE FRANCE STORE ON THE CHAMPS-ÉLYSÉES
To celebrate the 2025 Tour de France, a 100m² pop-up store has opened on June 19 at Place Charles de Gaulle, right across from the Arc de Triomphe. Open until July 30, this exclusive retail space offers fans an immersive experience, with a wide selection of merchandise: iconic jerseys, official team kits, lifestyle products, exclusive co-branded creations, and a large range of accessories.
This ambitious pop-up is part of a broader agreement granting SPOREO exclusive management of all official Tour de France retail outlets.
THE FOLDING BIKE ICON MEETS THE WORLD’S GREATEST CYCLING RACE
For the second year running, the Tour de France has partnered with Brompton to champion urban cycling. The result: two new limited-edition folding bikes in official Tour colors: “Leaders Yellow” and “Sprinters Light Green.” These models are based on Brompton’s classic C Line and P Line designs.
Each part of the frame incorporates the history of the Tour, from the logo and signature colors to race photographs that form a print around the frame. Handcrafted in Brompton’s London factory, these bikes are built for daily urban use, with a compact, foldable format that makes them ideal for smooth and sustainable city commuting.
IFIT LAUNCHES THE FIRST-EVER OFFICIAL NORDICTRACK TOUR DE FRANCE INDOOR BIKE – LIMITED EDITION
NordicTrack and iFIT have unveiled the first and only official Tour de France indoor bike. Designed for cycling enthusiasts who want to feel the adrenaline of the race from home, this smart bike provides access to world-class immersive training sessions via the iFIT platform.
Inspired by the Tour’s visual identity, the bike combines striking design with cutting-edge technology to simulate real road conditions, all while offering top-tier comfort and customization. Available in limited quantities, this indoor bike is crafted to deliver the ultimate at-home experience for Tour de France fans.
- The official Tour de France indoor bike is available here.
THE TOUR DE FRANCE STOPS BY THE MONNAIE DE PARIS
To mark the 50th anniversary of the first finish on the Champs-Élysées, the Monnaie de Paris has unveiled a special collection of 7 mini-medals and commemorative coins, a unique way to hold onto the magic of the Tour. These limited-edition pieces are designed and minted in France, making them a precious gift for cycling fans and collectors alike.
The mini-medals celebrate legendary stages, iconic jerseys, and the Tour’s vibrant fan culture. To commemorate the 112th edition, the Monnaie de Paris is also releasing collectible coins made from precious metals. Each one features a common reverse side, showcasing the Tour de France logo along with the four distinctive jerseys, symbolized through heraldic representations of their colors. Struck in "Belle Épreuve" quality—the highest standard in coin minting—these pieces are crafted in the Paris Mint’s historic workshops.
TOULET UNVEILS LIMITED-EDITION TOUR DE FRANCE BILLIARD TABLES & FOOSBALL TABLES
To celebrate the 2025 Grand Départ in Lille–Nord de France, Toulet is launching a limited-edition collection of billiard and foosball tables inspired by the Tour de France. Each piece features custom finishes, unique technical details, and artisanal craftsmanship from Toulet’s workshops in Bondues, in northern France.
Founded in 1857, this family-run company has been blending artisanal craftsmanship, French design, and a passion for play since 1857. One of these exclusive foosball tables will be on display for the public in Lille during the Grand Départ and will then travel through various stage cities during the race.
- Find out more here
THE TOUR IN PRINT AND PICTURES
This year, the Tour de France is placing a strong emphasis on publishing, with projects for children, adults, and cycling enthusiasts alike.
A collaboration with Le Cahier Sportif has resulted in a fun and educational summer workbook series for young cycling fans. Designed as an immersive journey into the world of the Tour, the workbook comes in three levels: CE1/CE2, CM1/CM2, and 6e/5e. A version for adults, published by Solar, is also available.
The food & culture magazine C’est Meilleur Quand C’est Bon has released a special Tour de France and Tour de France Femmes avec Zwift edition, tracing the 112th race route through a gourmet guide of local specialties and regional highlights. This issue also includes exclusive interviews with Tadej Pogacar’s mother, Bernard Hinault, Guillaume Martin-Guyonnet, and others. 3,500 kilometers of French culinary heritage, available in bookstores from June 25 and at newsstands from June 26.
Of course, some classics make a return: for the 7th year, Panini is back with its official Tour de France sticker collection—packed with photos and facts about the riders, stages, and iconic jerseys of the 112th edition. And new this year: a reissue of « L’histoire officielle du Tour de France » (The Official History of the Tour de France), a book chronicling the race’s epic story from 1903 to today. Also available: « Les Coulisses de la Grande Boucle » (Behind the Scenes of the Tour), which offers a day-by-day deep dive into the inner workings of the world’s biggest cycling event, and the Official 2025 Program, a must-read guide covering all the major storylines and contenders of this edition.
THE OFFICIAL STORE
From June 19 to July 30, 2025.
Open daily from 10 a.m. to 8 p.m. (closed from July 11 to 16).
Place Charles-de-Gaulle, Paris (in front of the Embassy of Qatar).
