- M&M’S® becomes official supplier of the Tour de France and Tour de France Femmes avec Zwift for the next three editions.
- This partnership allows the festive tradition of the Grande Boucle to continue by combining culinary delights with sporting excitement.
- The chocolate confectionery brand intends to treat and thrill the French public as the caravan make its way across the country.
The Tour de France and the Tour de France Femmes avec Zwift announce an agreement with Mars Wrigley, a major player in the confectionery industry, for its famous M&M’S® brand to become an official supplier for the next three years. This partnership with France's second most popular chocolate confectionery brand continues the festive tradition of the Grande Boucle and combines sweet treats with the spirit of sport. M&M’S® will also be present in the Tour caravan with one goal: to enhance moments of pleasure and joy and create memories for everyone.
Produced in Haguenau, Alsace for over 50 years, M&M’S® has become a beloved part of French culture, now enjoyed by one in three households. Day after day, the 750 employees at Mars Wrigley's Alsacian site put all their passion and expertise into manufacturing and promoting the 72,000 tons of M&M’S® produced each year in France and Europe.
Victoria Abramova, Chief Executive Officer of Mars Wrigley France:
« We are very pleased and excited to announce today this partnership between an iconic event and brand in France. Through this multi-year partnership with the Tour de France and the Tour de France Femmes avec Zwift, we are reaffirming our commitment to the values of fun, sharing and community, which make M&M’S® much more than just a sweet treat: a symbol of pleasure and joy that is part of everyday life in France. »
Christian Prudhomme, Tour de France Director:
« We are delighted to enter into this partnership with M&M’S®, one of France's favourite sweets. This is an adventure with a brand that perfectly embodies the values of conviviality and community spirit that define the Tour de France and the Tour de France Femmes avec Zwift. The whole family will be in for a treat when the caravan passes by! »
