- Kahoot! is entering a multi-year partnership as official supplier of the Tour de France and Tour de France Femmes avec Zwift.
- This partnership will allow all audiences to experience the excitement of the Tour through interactive activations on the Kahoot! platform and the Tour de France platforms.
- Fans will be able to test their knowledge and become experts of the Grande Boucle.
KAHOOT!: A PLATFORM TO LEARN THROUGH PLAY
Kahoot!, the fun and engaging learning platform used in over 200 countries and regions worldwide, has entered into a partnership with the Tour de France and the Tour de France Femmes avec Zwift. The platform will bring the spirit of these iconic races to everyone! From the youngest fans, in classrooms where teachers around the world can offer interactive content to their students, to older fans who can gather with friends, colleagues, or family to take part in fun and interactive quizzes and challenges inspired by the Tour. All content will be available in a dedicated Tour de France hub on Kahoot!, available here.
FROM THE VILLAGES TO THE OFFICIAL WEBSITE, KAHOOT! HITS THE TOUR
Spectators attending the Tour de France and the Tour de France Femmes avec Zwift this year will be able to take part in live Kahoot! sessions to test their knowledge at the start villages, fan parks, and fan zones, with prizes up for grabs. In addition, daily quizzes will be available to fans on the official websites of the Tour de France and the Tour de France Femmes avec Zwift. This interactive activation offers a unique opportunity to immerse oneself in these legendary races while learning in a fun and engaging way.
Eilert Hanoa, CEO at Kahoot!:
"We are thrilled to partner with the Tour de France and Tour de France Femmes avec Zwift. By combining the global excitement of these races with Kahoot!’s engaging learning platform, we aim to inspire curiosity, celebrate knowledge, and connect people of all ages through playful learning—whether in the classroom, at home, among colleagues, or on the road."
Julien Goupil, media and partnerships director at A.S.O.:
“This partnership with Kahoot! perfectly reflects our commitment to bringing the Tour de France to life across all platforms and in all its forms, especially by combining sporting passion with playful activities. Through this collaboration, we’re offering fans, both young and old, a new, interactive and entertaining way to discover and immerse themselves in the magic of the Tour, whether at school, with friends, or with family.”
