08/29 > 09/20/2020

The Tour de France makes a big positive impact wherever it goes. It throws its weight behind the global movement for greener transport in all the places it visits to build the future together: Riding Into the Future supports environmental protection, regional development, raising awareness among young people and the benefits of cycling every day as a source of well-being and balance.

It is one of the 50 major international sports events that have signed the charter of 15 eco-friendly commitments under the aegis of the Ministry of Sports and WWF France (World Wide Fund For Nature).

Riding into the Future is a driving force for a sustainable future with cycling at its heart as well as the cornerstone of the Tour de France's CSR policy.

This commitment rests on 4 pillars:

© A.S.O.


In line with this pledge, an awareness-raising campaign consisting of 5 advertisements has aired in the media and, especially, on France Télévisions platforms throughout the cycling season.

Riding into the future_EN
You've got everything to win ! - Riding into the Future
To ride empty minded - Riding into the Future
Get there on time - Riding into the Future
Ride on economy - Riding into the Future
Pumped up - Riding into the Future
Vainqueurs Etapes TDF 2020 - UK