- TikTok is renewing its partnership, initiated in 2023, as an official supplier of the Tour de France and the Tour de France Femmes avec Zwift.
- The TikTok Cycling Race will debut on July 10 over the final 30 km of stage 6, featuring two teams made up of content creators, media figures, and iconic French personalities competing against each other.
A RENEWED PARTNERSHIP
TikTok, official supplier of the Tour de France and the Tour de France Femmes avec Zwift for two years, is renewing its partnership with these two races, highlighting the platform’s commitment to sharing sport differently, and more specifically cycling, by offering immersive and unique content to its users, both curious and passionate. In 2024, the official account @TourDeFrance attracted over 1.6 million followers, while videos posted under #TourDeFrance have garnered more than 818 million views. This enthusiasm is explained by TikTok’s ability to showcase cycling from a different perspective with a wide variety of content: behind-the-scenes of the race, rider preparations, key moments, exclusive interviews…
TIKTOK CYCLING RACE: AN EVENT WITHIN THE EVENT
On July 10, 2025, TikTok will host the first edition of its race called the TikTok Cycling Race. Launched during the official 6th stage, the race will cover the final 30 kilometers between Bayeux and Vire Normandie, starting from Saint-Michel-de-Montjoie. Two teams, each composed of 10 members — content creators, media figures, and iconic French personalities — will compete in an atmosphere that is both competitive and unifying. Supervised by coaches and guided by captains from the TikTok community, participants will experience what it’s like to be a true Tour de France rider: collective strategy, dedicated jerseys, professional equipment, and total immersion in the world of the Grande Boucle. Focused on self-improvement and inclusion, this first edition will be sponsored by @mariedivinekouame, multiple track cycling world champion and an inspiring figure in French cycling.
The two competing teams:
KM0 CYCLING TEAM (blue team) will be coached by creator @laura_lavry and captained by her sister, @orlaneeee_lvr. This team will include content creators such as @daetienne, @valfootoff, @pj_martini_reno, as well as the famous diver Alexis Jandard from @equipefra, @ouestfrance, and footballer Adil Rami representing @ligue1. Special guests like the renowned Colombian chef @juanarbelaezche and tennis player @payet_pauline will also complete this team.
GAZIER CYCLING TEAM (yellow team) will be led by the twin brothers Grégoire (coach) and Antoine (captain), both content creators on the @ltdg_sports account. Alongside creators like @joggeuse and @oceane_dmg, who is also an Ambassador of the French Cycling Federation, as well as representatives from @parisbasketball, @eurosport_france, @velopack, and @harbatrunninglab. Finally, the famous Miss France 2021, @amandinepetitoff, and photographer @mathis_dumas will round out the team.
The preparation of both teams is already underway and can be followed on the TikTok accounts of each participant, promising an exciting build-up full of energy, emotions, and memorable moments.
EXCLUSIVE CONTENT TO DISCOVER AND A CONTEST TO BOOST ENGAGEMENT
To keep the excitement going, users will be able to access exclusive content related to the competition, supported by a broad ecosystem of cycling enthusiasts and creators:
- A dedicated mini-site, accessible from every video linked to the Tour de France, will provide easy access to all essential information: routes, teams, key dates...
- A specially designed in-app space for the Tour de France will centralize all videos, highlights, and activations around the event, including the TikTok Cycling Race. This hub will make it easier for all cycling and sports competition fans to access content by using the hashtag #TourDeFrance, which has 103.7K followers.
- A festive presence in the heart of the race, featuring two vehicles hosting creators and special guests.
Thus, TikTok will bring the 2025 Tour de France to life like never before, offering an immersive dive behind the scenes of this legendary race and each of its stages.
This year, TikTok is also launching a video contest from June 19 to August 3 to spark conversations around the Tour de France, inviting content creators and users to share their passion. To participate, they simply need to register on the dedicated page and post at least five videos using the hashtag #TourDeFrance. Winners will be selected based on the quality and engagement generated by their content.
Jean-Patrick Cheylan, Chief Operations Officer, TikTok France:
"The TikTok Cycling Race embodies our commitment to promoting sport in all its forms. By bringing an unprecedented race to the Tour de France, we are shaking up the norms to create an event within the event, placing the TikTok community at the heart of the race. It’s a new way to experience the competition, fueled by the energy of an engaged, creative, and inclusive community that celebrates sport in its own way."
Julien Goupil, Director of Media and Partnerships at A.S.O.:
“Our partnership with TikTok is part of a desire to complement our existing setup with varied formats. This collaboration reflects a shared ambition: to bring the Tour de France and the Tour de France Femmes avec Zwift to life in a different and complementary way, thanks to the creativity and spontaneity that characterize the platform. During the previous edition, videos with the #TourDeFrance hashtag amassed 818 million views. This partnership fully aligns with our commitment to promoting the event to everyone, everywhere in the world.”
