- After a decade of working together, Le Gaulois is renewing its partnership with the Tour de France for a further four years.
- Le Gaulois is also committing to the Tour de France Femmes avec Zwift for the next four years.
- The poultry brand will celebrate its 40th anniversary with a range of activations on the roads of the Tour, from the publicity caravan to its dedicated area on each stage, including a brand-new prize contest.
A DOUBLE PARTNERSHIP FOR THE NEXT FOUR YEARS
Just days before the start of the 112th edition of the Tour de France, Le Gaulois is renewing its commitment as Official Poultry Partner for the next four years. For the first time, the partnership will also extend to the Tour de France Femmes avec Zwift, allowing the brand to emphasise its support for women's sports through its involvement in this great celebration of cycling. Through this partnership, Le Gaulois wants to share the joy of the French way of life with millions of cycling lovers.
PLENTY OF ACTIVATIONS ON THE ROADS OF THE TOUR
Le Gaulois is going all out with a festive and friendly set-up to celebrate its 40th anniversary in style. On the publicity caravan, the brand will travel the roads with eight themed vehicles —Crousty Chicken, Oui c'est Bon !, Cordon Bleu, Roast Chicken Fillets, Outdoor Chicken Breast, Express-Cooked Sliced Chicken Fillet and Roule Ma Poule— featuring 23 caravan members handing out 650,000 gifts. These include supporter capes, bicycle-shaped magnet bottle openers and discount vouchers.
Le Gaulois will connect with fans across France, offering friendly, food-focused experiences at every stage of the Tour. Its 50 m² space will be set up at the fan parks in Lille (3–5 July) and Montpellier (21–22 July), as well as in start and finish zones throughout the Tour de France. On the menu: tastings, activities, a giant cut-out photo board, a claw machine and plenty of goodies up for grabs, all housed under two giant tents shaped like oversized hens. A major new addition this year is the launch of the new competition Embarquement Immédiat, which will take place at fan parks and give lucky winners the chance to enjoy a once-in-a-lifetime experience alongside the Le Gaulois caravan crew.
Caroline Bruon, Marketing Director, Le Gaulois
"For the past 10 years, we have been partners of the Tour de France, sharing its values of friendliness, the French art of living, good humor, and of course, a passion for sport. Poultry, rich in protein and low in fat, is truly an ally for female and male athletes. For these reasons, it was essential for us to continue our commitment and go even further in supporting women's sport with the Tour de France Femmes avec Zwift."
Christian Prudhomme, Director of the Tour de France
"We're delighted to be continuing this partnership with Le Gaulois, now in its tenth year. Building a trusted relationship with a 100% French brand such as this one is part of our DNA and reflects the reach we want to bring to our country. This commitment also underlines its strong and lasting support for our races."
