Seven figures for one face. The visual for the next Tour de France will have the honour of being imagined by a fan and chosen by a prestigious jury. To select the winner, the Chairman of A.S.O., Jean-Etienne Amaury, and the Director of the Tour de France, Christian Prudhomme, will be in more than good company: fashion designer Paul Smith, Managing Director of the Cannes Film Festival Thierry Frémaux, Executive President of Havas Worldwide Mercedes Erra and Director of the New York Museum of Modern Art Glenn Lowry, will be team-mates for a day with the three times winner of Le Tour, Christopher Froome!
All the members of this Jury, like Froome veritable Maillots Jaunes in their respective domains, will each have a vote on how the Tour de France will be represented next year. These genuine cycling enthusiasts will choose one of the 7 visuals selected from the 298 submissions made by fans of the Big Loop that we have received from 19 countries. Whether modern, vintage, baroque or minimalist, all styles are present. The big winner – and his or her creation! – will be unveiled on 18th October at the Paris Palais des Congrès convention centre at the same time as the route of the 2017 Tour de France. In a sumptuous setting, this prestigious group will be providing a fitting prologue for a new great adventure.
