Tour de France team classification : Team-work is the watchword for NAMEDSPORT>
October 16 th 2018 - 12:07
Aficionados are accustomed to pointing out that cycling is the most collective of individual sports. To this end, the team classification is of specific interest to NAMEDSPORT>, an Italian brand that develops and sells top-quality nutritional products specifically adapted to efforts required for endurance that are already an integral part of the daily programme for some of the biggest cyclists including Vincenzo Nibali, (winner of the 2014’s Tour de France). Already involved for several years in the pack on many major races, NAMEDSPORT> has moved up a notch by becoming an official partner of the Tour de France.
“For us, it’s a dream come true,” explains Andrea Rosso, CEO and Co-Founder of NAMEDSPORT>. “Le Tour is a global event, a race that guarantees absolutely exceptional media exposure which is able to attract not just the best riders out there, due to the history and importance of the event, but also a wealth of top-tier sponsors. That is why today, we are even more proud to announce that until 2023, we will be the Official Partner of the Team Classification”
“Let us not forget, either, that since 2017 we have also been an Official Sponsor of the Vuelta a España and since 2018 of Volta a Catalunya and Tour de Yorkshire” Andrea continues. “All these occasions help us to enhance the prestige of our brand which, in a short space of time, has shown an incredible desire to achieve important goals and overcome every obstacle in its path”.
By sponsoring the team classification, the nutrition company’s logo will adorn the race numbers of the riders in the team in the lead on of each of the 21 stages and will also have a significant presence in the publicity caravan. From 2019, NAMEDSPORT> will be seizing the opportunity to present HydraFit>, the hydro-saline supplement that includes Magnesium, Potassium, Maltodextrin and 9 Vitamins, which will be available to refresh and rehydrate the crowd of die-hard fans at the start and finish lines.
In addition to its collaboration with the Tour de France, NAMEDSPORT> is also pleased to announce, for the first time in history, a partnership with the Great Classics: the extremely tough Paris–Roubaix, the historic Paris–Nice and the Critérium du Dauphiné.