- For the second consecutive year, the Tour de France is establishing its flagship megastore on the Champs-Élysées in Paris, while also opening a second store in Barcelona for the Grand Départ.
- To celebrate its role as Official Bike of the 2026 Tour de France, Bianchi has produced a highly limited, numbered edition of a brand-new bike, with each unit individually numbered.
- Oakley is launching a new Tour de France special collection, featuring four eyewear models with exclusive designs.
- The technical range is expanding with Motul (bike maintenance), Santini (official apparel), Scicon Sports (bags and travel accessories), Elite (bottles and bottle cages), and Prologo (saddles and handlebar tape).
- For fans of memorabilia and collectibles, Panini is releasing its 8th official sticker collection, Gipsy Toys is introducing a plush toy range in the colors of the distinctive jerseys, while Obut, L’Afficheur Français, and Studio Stratosphères are enriching the Tour de France universe with original and exclusive creations.
- Cycling video games also bring the Tour de France experience to life: on PC, consoles, and mobile, fans can enjoy their preferred gameplay mode through the 2026 editions of Tour de France, Pro Cycling Manager, and Tour de France Cycling Legends
For its 113th edition, starting in Barcelona, the Tour de France continues to extend its brand impact far beyond the race itself. Redesigned official stores, limited-edition bikes, high-performance eyewear, technical apparel, collector products, video games and family-friendly games: the 2026 licensing program confirms the global appeal of a brand that reaches increasingly broad audiences.
OFFICIAL STORE DEPLOYMENT IN THE HEART OF BARCELONA AND PARIS
On the occasion of the Tour de France Grand Départ in Barcelona, SPOREO has opened a 200+ sqm pop-up store at Plaça de Catalunya, in the very heart of the city. Launched on May 14, this temporary retail space offers visitors an immersive journey into the world of the Tour de France through more than 250 official product references, including iconic jerseys, lifestyle apparel, and team accessories. This initiative is part of a broader strategy to enhance the Tour de France fan experience on an international scale.
Address: Plaça de Catalunya, 08007 Barcelona, Spain
As in 2025, the Tour de France also features a temporary official store on the Champs-Élysées in Paris. Located at Place Charles-de-Gaulle, facing the Arc de Triomphe, this 120 sqm space is open to the public from June 18 to August 9, 2026. Designed as a meeting point and discovery hub around the Grande Boucle, it allows visitors to extend their Tour de France experience in the heart of the French capital. The store is open Monday to Saturday from 10:30 am to 8:30 pm, and on Sundays from 11:00 am to 7:00 pm.
Address: Place Charles-de-Gaulle, 75016 Paris, France
TWO LEGENDS. ONE RACE.
Bianchi revealed the Official Bike of the Tour de France 2026 with the new Specialissima RC Tour de France Limited Edition: a tribute to the greatest race in the world. Limited to just 113 pieces, one for each edition of the Tour, its livery honors the four iconic maillots: Yellow Jersey, Green jersey, Polka Dot jersey and White jersey. Each bike comes with a certificate of authenticity.
The Bianchi x Tour de France bikes are available now: https://www.bianchi.com/en/specialissima-tour-de-france/
OAKLEY: THE 2026 TOUR DE FRANCE COLLECTION
Designed at the intersection of performance that pushes boundaries and contemporary aesthetics, the Oakley Tour de France 2026 collection is aimed both at passionate cyclists and at fans of the Grande Boucle looking for an exclusive accessory. Oakley unveils a unique eyewear range inspired by the colors of the race. The collection is completed with exclusive graphic elements celebrating the heritage and history of the Tour de France.
Find the products here: https://www.oakley.com
“MADE TO PERFORM” BY TISSOT – THE 2026 TOUR DE FRANCE SPECIAL EDITION
Official Partner of the Tour de France, Tissot celebrates its close connection with cycling through a special edition: the PR 100 Tour de France 2026. Designed to meet the demands of the sport, this watch translates the cycling requirements of readability, durability, and chronometric precision into a timepiece created for those who follow the race with unwavering attention. Completing the experience, the watch is presented in an exclusive box in the iconic colors of the Tour de France, decorated with legendary mountain passes that have shaped the history of the Grande Boucle.
Find the products here: https://www.tissotwatches.com
THE TECHNICAL RANGE
The 2026 Tour de France relies on a network of technical licensees covering every cyclist’s need, from mechanical preparation to on-bike equipment.
Santini unveils its official Tour de France textile collection
Santini presents a textile collection paying tribute to the Grande Boucle. Inspired by the distinctive jerseys and iconic locations featured in the 113th edition, this range builds on Santini’s expertise in high-performance apparel while celebrating the history and symbols of the Tour de France.
Find the products here: https://boutique.letour.fr/en
Maintain, protect, perform: the Bike Care range dedicated to bicycle maintenance
Through its Bike Care range, MOTUL offers cyclists a dedicated line designed for bicycle maintenance, covering all needs related to component upkeep and tyre care. Structured around four key steps-degreasing, cleaning, lubrication, and prevention—this range of eight products builds on the brand’s long-standing expertise in mobility and performance.
Find the products here: https://www.motul.com
Equipment and accessories designed for high performance
Scicon Sports has developed a capsule collection inspired by the world of the Grande Boucle. This range brings together various items designed to support both cyclists and fans on the move. Elite (bottles and bottle cages) and Prologo (saddles and handlebar tape) complete the lineup of official technical licensees for the 2026 Tour de France.
Find the products here: Bottles and bottles cages – https://www.elite-it.com/en Saddles and handlebar tape – https://prologo.it/en Bags – https://sciconsports.com/en-eu
SOUVENIRS & GAMES PRODUCTS
For both kids and adults: collectibles to cherish
As the 2026 Tour de France approaches, fans of all ages will be able to extend the experience of the Grande Boucle through the official Panini and Gipsy Toys collections.
On one side, the 8th edition of Panini stickers offers 325 collectible stickers, with an enhanced focus on the Tour de France Femmes avec Zwift. On the other, Gipsy Toys brings the four race leader jerseys to life through plush toys and keychains in various formats, offering fans of all ages iconic souvenirs to collect and share.
Find the products here: Teddy – https://www.gipsytoys.com/en Stickers – https://www.panini.fr
The Obut x Tour de France collection brings together several creations inspired by the world of the Grande Boucle, including an iconic carrying bag available in the colors of the four distinctive jerseys, as well as a Tour de France-branded boules set featuring the new Obut logo.
Find the products here: https://www.obut.com/en
The Tour de France x L’Afficheur Français collection presents a series of posters celebrating the most beautiful stages of the Grande Boucle. It notably includes the official poster of the 2026 edition, the route map, as well as original creations inspired by the world of the Tour de France.
Find the products here: https://lafficheur-francais.fr/en
Studio Stratosphères enriches the official Tour de France collection with a range of card games inspired by the world of the Grande Boucle. Among the new releases is a 54-card deck in which the traditional four suits echo the iconic distinctive jerseys of the Tour de France. This creation is part of a broader effort to extend the Tour de France experience beyond the race itself through engaging, collectible, and immersive products.
Available in official Tour de France stores!
VIDEO GAMES
- From console gaming to mobile experiences, experience the Grande Boucle in a new way with the official Tour de France video games!
- The official Tour de France game, available on PC and consoles and developed by video game publisher NACON, reaches a new level in 2026 with increasingly immersive and realistic graphics. Take on the roads of the 2026 Tour de France, sprint, climb, and aim for the iconic Yellow Jersey.
- With Pro Cycling Manager, available on PC and consoles and also developed by NACON, become a sports director and lead your team to the top. Sponsor selection, rider recruitment, race strategy—every decision is in your hands.
- The Tour de France is also playable on mobile! With Tour de France Cycling Legends, developed by Powerplay Studio, step into the world of professional cycling and shape the destiny of your dream team across the biggest races of the season, from the Tour de France to La Vuelta
Find all information about the official Tour de France video games at: https://www.letour.fr/en/computer-consol-games
OFFICIAL STORE
June 18 – August 9, 2026
10:30 am – 8:00 pm (Monday to Saturday)
11:00 am – 7:00 pm (Sunday) Place Charles-de-Gaulle (in front of the Embassy of Qatar).
