- The iconic Danone dessert brand is entering a multi-year partnership with the Tour de France and the Tour de France Femmes avec Zwift.
- Proudly rooted in France and close to the French people, Danette will become an official partner of the Tour de France and the Tour de France Femmes avec Zwift from 2026.
- Two years after supporting the Paris 2024 Olympic and Paralympic Games, Danette continues to connect with sports fans across the country.
- Through its promotional caravan, Danette will engage with the public along the race routes, spreading joy and celebration.
- Sharing the Tour’s values of authenticity, community, and local pride, Danette reflects its commitment to France with 25 production sites nationwide.
THE MEETING OF TWO ICONIC FRENCH LEGENDS
Danette becomes an official partner of the Tour de France and the Tour de France Femmes avec Zwift through a multi-year agreement. This landmark partnership brings together two beloved French icons: Danette, the quintessential family dessert for over 50 years, and the Tour de France, a unifying event that attracts 10 to 12 million spectators every summer. The brand joins the Grande Boucle in a spirit of celebration and closeness, championed by its new ambassador: Pauline Ferrand-Prévot, Olympic champion and 2025 Tour de France Femmes avec Zwift winner. Along the race routes, at the heart of the legendary Tour caravan, in stores, and through a dedicated communication campaign, the partnership will be brought to life at every stage of the races.
Through this initiative, Danette aims to connect communities across France and bring generations together, mirroring its iconic products, which have been part of French daily life for decades. Rooted in a rich heritage and deeply tied to Danone’s history in France, Danette embodies local expertise accessible to all. This partnership reflects the brand’s commitment to local production, celebrates French know-how, and contributes to the promotion of regional pride.
Antoine de Saint-Affrique, CEO of the Danone Group
"Danette and the Tour de France share the same values and hold a special place in the hearts of the French. Both stand for moments of joy, togetherness, and family enjoyment. That’s why this partnership was an obvious choice, especially as the event resonates with our long-standing regional roots. It also reflects Danone’s ongoing commitment to supporting major popular sporting events."
Christian Prudhomme, Director of the Tour de France
"We are thrilled to welcome Danette as an official partner of the Tour de France and the Tour de France Femmes avec Zwift. Like the Grande Boucle itself, Danette has been part of French daily life and collective imagination for generations. This partnership between two iconic French brands perfectly embodies what we aim to share: moments of togetherness, joy, and celebration along the race routes, deeply connected to local communities."
