The Tour de France's license agreements

The Tour de France has left its mark on 2020 through distinguished partnerships in three essential universes. First, a new range of Tour de France bicycles for children and the second edition of the Panini Tour de France album take a look at the race through the eyes of its youngest fans. A premium technical range has also been launched to reflect the fact the Grande Boucle is a gruelling test of riders and their equipment. Finally, lifestyle is in the air, but especially on the roads of the Tour de France, where the partnership between Le Tanneur and the Tour de France is going into its second year.

Panini Tour de France album
After a 2019 edition as memorable as Julian Alaphilippe's exploits on French roads, Panini is back on the saddle with an all-new album for collectors. The album celebrates the 2020 edition and the Grand Départ in Nice on 29 August with 384 stickers featuring riders, towns and cities, mountain passes, bonus points, jerseys and much more. 74 shiny stickers and 44 collector's cards make up this edition. No more excuses not to follow the most prestigious cycling race on Earth blow by blow. Four never-seen-before pages on the history of the Tour de France brighten up the album with 12 unbelievable anecdotes that marked the Grande Boucle. Finally, the album pays tribute to Raymond "Poupou" Poulidor, one of the most popular French riders of all time.

Find out more -> Panini Tour de France

Frog Bikes for children
Frog Bikes, a specialist in children's bicycles, and the Tour de France are rolling out their partnership with a new range of bicycles especially designed for young cyclists. Frog Bikes are tailored to the proportions of each child instead of being just a smaller version of adult bicycles.
These new official products use the colour theme of the Grande Boucle and will be available from 17 August. Children can test them in the Nice and Châtelaillon Fan Parks.

Find out more -> FrogBikes_Tour-de-France

Official Tour de France Technical Range
Want to pimp your bike in the colours of the Tour de France? The official technical range is what you need. Featuring Le Coq Sportif's lifestyle technical jersey, Mavic wheels, Continental tyres, Look pedals, Selle Italia saddles, Elite water bottles and Oakley sunglasses and helmets, it leaves fans spoilt for choice. All these accessories can be bought from Spoeo Shop our official retailer of technical products.

Find out more -> Tour-de-France-official-technical-range

Le Tanneur returns with a second collection
After joining forces with the Tour de France ahead of last year's Grand Départ in Brussels, Le Tanneur is extending its partnership with the Grande Boucle in 2020. This new dedicated capsule includes a banana bag and four small leather goods blending the elegance of the brand with the heritage of the Tour de France. These pieces will be available from 19 August. As the icing on the cake, Le Tanneur has also co-produced ten bicycles in the colours of the four distinctive jerseys (yellow, green, white and polka-dot) of the Tour de France to be given out as prizes.

Find out more -> Le Tanneur_Tour-de-france

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