Official partner of the Tour de France, le coq sportif is paying homage to the Grande Boucle with the launch of packs in the colours of the key stages of this mythical race.
Le coq sportif is celebrating the other name of the Tour, La Grande Boucle, and took inspiration from the yellow jersey with shades of grey and a touch of yellow. It combines performance and lifestyle, offering products to wear on the roads or every day. The performance jersey and the socks have the same visual construction and are inspired by a mythical Tour de France jersey introduced in 1968, the combination jersey. It first used the distinctive colours of the different leader jerseys, Mondrian style, in 1985. It rewarded the best overall rider, the one most at ease on all types of terrain.
It will be used as a common theme for the brand in its 2018 cycling line, as the jerseys of the Tour de France leaders will also feature this visual identity. In terms of material, the performance jersey offers a combination of polyester and elastane, which gives it elasticity, aerodynamics and high technicality. This pack will be completed with a totally yellow T-shirt and a cap featuring the colour of the performance jersey of this pack with a touch of yellow.
A woven “LE TOUR DE FRANCE DEPUIS 1903 – LE COQ SPORTIF” label is affixed to the inside of each item. The “Grande Boucle” pack is available in le coq sportif boutiques, online on lecoqsportif.com, in certain export accounts and in certain retailers in the North of France. An official store opened on May 26th to end of august on the top of Alpe d’Huez, where we can discover the entire collection.
