The Tour de France wins the Tourist Outreach Award!

"Happy and proud" were the words used by Tour de France Director, Christian Prudhomme to welcome the news. The Tour de France is the 2016 laureate of the Tourist Outreach Award! Each year, it rewards initiatives seeking to preserve and promote both the tangible and intangible heritage of France.
 
"It is the vocation of the biggest cycling race in the world, broadcast in 190 countries, to enhance the image and the treasures of the territories it crosses", continued the race director. From Mont-Saint-Michel to the Champs-Elysées, passing through the Alps and Pyrenees, the 2016 edition, once again crisscrossed the most stunning roads in France to the enjoyment of millions of French and international television viewers. "If the Tour de France did not exist, it would have to be created" wrapped up Christian Prudhomme with a broad smile.