Official Supermarket of the Tour de France.
Sponsor of the Polka Dot Jersey.

With more than 1,000 supermarkets on the roads of France, every year we are in a good position to invite our customers to enjoy with us this major event, the Tour de France.

Sponsoring the Polka Dot Jersey is to recognise “the Champion” in every sense of the term. It is the champion's grace, courage and willpower that enables him to win through in the most difficult of conditions and earn his place in History.

Wearing the Polka dot Jersey is also to be an ambassador for the 65,000 employees of Champion supermarkets throughout the country, and let us not forget those in other countries where the company is present, in particular Belgium which in 2004 is due to host the start of the race at Liège.

To be close to clients throughout the year is to find them near their homes, which is why, in addition to the Tour de France, we are also present at the Paris-Nice, Paris-Roubaix, 4 Days of Dunkerque, Plouay Grand Prix and Isbergues Grand Prix, as well as with local clubs in our supermarket car parks.

www.champion.fr