It was only natural that the Paris-Roubaix, “the Queen of the Classics”, and widely recognised as one of the most prestigious cycling races, had as its main sponsor, the leading company in mail order sales in France.

They both have their roots in Roubaix. They have both become renowned throughout the world.
They have both become symbols of the region, an integral part of its landscape and heritage.

The Paris-Roubaix, followed by millions of TV viewers, provides an image to the world of the character, dynamism and combativity of a region. A renown that has not stopped growing over time and which is closely tied up with the history of those famous cobblestones, which give the race so much of its originality, and to the North so much of its cultural diversity.
La Redoute is at the heart of this region, and at the heart of the most popular of its events. It is its most fervent supporter.

www.laredoute.fr