A new brand identity for Paris-Roubaix

news03.03.2017Pre-race

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Paris-Roubaix is more than just a race. It is a modern epic. Its purpose is to forge heroes. Pugnacity, daring and the feeling of sacrifice are the qualities the brave who attempt to survive the Hell of the North must have. Every year there are more than one hundred who will take on the adventure. At the start line, they can only imagine what awaits them: the mud that they will have to cope with, the cobblestones that will rattle their bones or the “Trouée d'Arenberg” that at any moment could destroy their dreams. And yet, they still have no idea what they are in store for…

 

The race in pictures

photo03/03/2017 

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