After the success encountered in 2006 as an Official Partner of the Tour de France for the fourth straight year and as partner of all the races organized by A.S.O. since 2004, AG2R Prévoyance decided to repeat this dynamic, effective collaborative effort. AG2R Prévoyance, a major player in social protection products for active and retired workers, became involved in sports sponsorships 15 years ago, beginning in 1992 with sailing and moving on to cycling in 1997. In addition to giving the group a dynamic image, the goal of this involvement is to better communicate the company's values and expertise in the areas of retirement, savings and all the health care planning products that reinforce individual well-being. This partnership with A.S.O. was made concrete, notably, by the display of the AG2R Prévoyance colors on the three “information” motorcycles and on the three “regulator” motorcycles. Their respective duties are to disseminate sports information and to regulate the flow of vehicles on the race--the Tour de France and all the other “big classics” organized by A.S.O. during the season.
This mark of trust, justified by the results measured after the 2006 Tour de France (70% of French consumers now recognize the AG2R Prévoyance brand with outstanding advertising equivalent effects), confirms the company's commitment to sports and cycling, as well as the aptness of our communication strategy.