2015 Tour de France : Utrecht...
and then what?

Wednesday, October 1st

The cream of the crop of world cycling will flock to Utrecht in 2015 for the sixth start of the Tour de France in the Netherlands. Following an urban time trial on July 4 and an out-of-the-ordinary... Read more

Panorama: Traditional nations are
back on track

Thursday, July 31st

Three riders have raced in the yellow jersey in the 2014 Tour de France: Marcel Kittel, who repeated his inaugural victory after Bastia 2013, Tony Gallopin, who got one day of glory, the best day... Read more

Nibali brings elegance back on
top spot

Tuesday, July 29th

Vincenzo Nibali couldn't hide his emotion when he read his speech on stage with the Arc de Triomphe behind him. Thanking his family turned him into tears but he managed to finish it off by saying... Read more

Kittel doubles up, Nibali wins
the Tour

Monday, July 28th

Vincenzo Nibali is the winner of the 101st Tour de France, a race he led for eighteen days out of twenty-one. It's also the big return of French riders on the final podium with Jean-Christophe... Read more

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TOUR 2014: Stay connected

news04.07.2014Pre-race

© A.S.O

The digital environment of the Tour de France is constantly extending to more media. To follow the 2014 edition, the set-up includes several new devices and especially a «social corner» and a refurbished mobile application.

LETOUR.FR: ALL THE NEWS IN FOUR LANGUAGES

With more than 12.5 million unique visitors in 2013, the official Tour de France website gathers all the essential news to follow the race: key moments, course, standings, interviews, videos… all of which, available in four languages – French, English, Spanish and German – are also displayed on a renewed mobile application downloadable on iPhone, Ipad, smartphones and Android pads.

FACEBOOK, TWITTER, GOOGLE+, INSTAGRAM… AND NOW  SNAPCHAT

The Tour de France now unites more than two million people on the social networks. The Facebook page and the Twitter account launched in 2010 are now complemented by a Google+ application and an Instagram account. This summer, the Tour de France will also appear on the Snapchat photo messaging application. On Twitter, the main account @letour offers a selection of the essential news while the die-hard fans can access the entirety of the wire through the four versions of the site: @radiotour_fr ; @radiotour_en ; @radiotour_es ; @radiotour_de.

SOCIAL CORNER: ALL THE TWEETS IN THE WORLD

A new tool available on www.letour.fr/socialcorner summarises the activity on Twitter of all messages including the #TDF hashtag. On a world map, the tweets appear in real time and the most followed for each stage will be awarded a “buzz of the day” mention. The tool also organises a contest between the most cited riders and teams each day, a kind of virtual race besides the real one.

 

AND ALSO…

 

The digital experience of the Tour can also be continued with Antargaz, who call on Twitter for the vote of the most aggressive (combatif) twitto of the day awarding a similar trophy to the one handed to the rider. On the roads of the Tour or at home, it is also possible to connect to lacaravanepublicitaire.com to send and watch the best pictures of the caravan. Lastly, mobile phone users can also win their own Tour de France by playing the official game downloadable on Google Play et l'App Store.

The news in pictures

photo04/07/2014 

© A.S.O

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