The sponsors
OFFICIAL CAR
There is nothing more legitimate than 100 years of automotive history to get involved in a significant event like the Tour de France and the other ASO competitions:
- 1895: Company founded by Laurin and Klement, specializes in manufacturing bicycles, motorcycles and, later, automobiles.
- 1905: Creation of the L&K, A-type compact car.
- 1925: Acquisition of the firm by the koda group. Production of Hispano Suiza (high-end car) under licensing.
- 1991: Acquisition of koda by Volkswagen Group A.G.
- 2004: Launch of the new kodaOctavia sedan.
- 2005: Launch of the new kodaOctavia combo.
- September 2006: Launch of the kodaRoomster.
Since 2004, koda has been an Official Sponsor of the Tour de France and eight other cycling competitions. This partnership enables the brand to put more than 300 koda cars on the road in the cyclists' colors and to involve all of its local retailer and mechanic partners.
koda's commitment to the Tour de France and other ASO events continues to deepen. Moreover, kodaFabia, kodaOctavia and kodaSuperb have distinguished themselves in the last two years during these major cycling competitions with their reliability and quality under the races' difficult conditions. Ensuring perfect monitoring of the race for the organizers, competing teams and spectators along the road, means counting on koda vehicles.
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