Today's stage

Chantilly / Paris Champs-Élysées

Key moments

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La Caravane Publicitaire

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Publicity caravan

THE HISTORY

1930

THE OFFICIAL CREATION
  OF THE PUBLICITY CARAVAN

based on the idea of Henri Desgrange to finance the change from brand teams to national teams

1952

THE FIRST APPEARANCE
  OF THE BIC BRAND

(just two years after its creation) with a pen-shaped vehicle.

1981

THE FIRST APPEARANCE
  OF CRÉDIT LYONNAIS

and its famous lion, the most loyal partner (since 1981).
LCL always leads the Caravan procession.

2015

FRUITSHOOT FIELDS
  THE FIRST FULLY ELECTRIC VEHICLE

to follow the Tour in its entirety.

2016: KEY NUMBERS

The Caravan is THE 2nd REASON the public lines the roads, after the riders.

600 PEOPLE
480
Caravan members and 120 logisticians and technicians

170 permanently decorated vehicles

14 MILLION
objects will be handed out

BRANDS
7 new features in 2016

35 MINUTE
show

A FESTIVE AND INTERNATIONAL ATMOSPHERE

63% FAMILIES
including 50% with children

45 NATIONALITIES

20% FOREIGN
spectators

6h15 average time
spent on site

SECURITY

55 PEOPLE
FOR SUPERVISION

DAILY ALCOHOL
AND SPEED CHECKS

for all the drivers of the Caravan.

FIRST-AID TRAINING
and road risk awareness instruction.

« CARAVAN SECURITY »
vehicles to inform the public
of best practices during the passage
of the Caravan and the race.

Vidéos



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