The Tour de France raises awareness, entices young people to ride their bicycles every day and brings the champions of tomorrow to light.
As part of its advocacy for sustainable mobility, the Tour de France wants to engage children and their families. Learning how to ride a bicycle and follow traffic rules is the focus of the Ateliers du Tour, which are mainly intended for children and families.
The Ateliers du Tour run several activities together with the French Federation of Bicycle Users:
- Learning to ride
- Repairing bicycles
- Keeping bicycles safe (Bicycode anti-theft engraving)
- Learning safety tips and the Highway Code with the French Road Safety Authority
- Choosing the right bicycle with Cyclable
12 million out of 16 million schoolchildren in South Africa have to walk to school. 500,000 of them walk more than 4 hours every day to go to school.
Qhubeka —whose name means "to move forward" is a foundation that supplies bicycles to children.
Thanks to Qhubeka, young Africans can move around freely.
"Qhubeka — Bicycles Change Lives"
In 2018, the Tour de France paid for 176 bicycles, an amount equivalent to the number of riders in the Tour de France.
The Tour de France backs the French Cycling Federation by providing funding for:
- the organisation of races in the O15 and Under 23 categories (boys and girls);
- the organisation of training camps;
- travel expenses for races;
- developing cycling schools;
- training (in-race safety, first aid, volunteers, race officials).
13 regional committees receive support.
Finally, the Tour de France provides funding to the organisers of Paris–Roubaix Espoirs, Paris–Tours Espoirs, the Tour de l'Avenir and the Classique des Alpes.
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Bringing young fans (Years 5 through 8) closer to the champions of the current cycling scene and making them part of the Tour de France with a dictation contest that gives them the opportunity to live a unique experience during ""their stage"" in July.
17,000 children in 40 towns and urban areas took part in 2019, with Bic also standing behind the project.
Some riders like Pierre Rolland or Arnaud Démare took their first steps on the Tour de France with the “Cadets-Juniors”, long before joining the professional pack and winning prestigious stages. With the same enthusiasm, young cyclists – four cadets and four juniors from clubs from the region visited – are invited to ride the first 30 and last 30 kilometres of each stage two hours ahead of the main race.
As Continental Cadets-Juniors, the young riders are not only dressed in limited edition jerseys with the Continental logo, but they are also riding on brand new GP5000 tyres with the BlackChili compound out of Korbach, Germany. The support vehicles which provide assistance and logistics will also be fitted with special edition PremiumContact 6 tyres. After an exciting race, the young cyclists enjoy a podium ceremony like the professionals in which they receive a medal and then watch the conclusion of the stage from the stands at the finishing line.
Mécénat Chirurgie Cardiaque enables children in developing countries with heart defects to undergo surgery in France, if they cannot be treated in their home country due to a lack of technical resources. Every year, 30 ambassadors for the charity (athletes, artists, journalists and TV hosts) ride the Étape du Cœur ("Stage of the Heart"), a shortened version of an actual stage, before the pro peloton. Their aim is to support the cause and boost the profile of the organisation.
Les Oubliés du Sport ("Left Behind by Sport") takes 1,200 children who cannot go on holiday to spend a day at the Tour de France. The programme includes an introduction to BMX and an open-air lunch before watching the caravan and race go by.
100 children will also get to watch the finish of the Tour de France on the Champs-Élysées.
It aims to use the media to promote civic participation among young people from working-class neighbourhoods. 158 young people have taken part in journalistic immersion programmes in the heart of the Tour de France over the last 9 years.
The actions of Média-Pitchounes have 4 main planks:
- Journalistic immersion in the Tour
- Organisation of celebrations with underprivileged neighbourhoods in Toulouse
- Promoting cycling
- Learning to use media tools
LCL works hard every year to encourage young cyclists to use the right equipment when fulfilling their passion. In each stage, eight young French Cycling Federation licence-holders step up to the podium to receive helmets in LCL colours from a pro rider racing for one of the teams.