The Tour de France helps local authorities develop the infrastructures needed for cyclists of all ages to take the heart of towns and cities and share the road safely.
Cycling epitomises leisure and eco-friendly means of transportation. It is comfortable, gets people to their destinations in no time, reduces urban congestion and fits in perfectly with the sustainable development policy backed by everyone.
The Tour de France is launching a communication campaign this year to encourage TV viewers to use their bicycles for their daily commute. Four videos have been broadcast regularly on France Télévisions channels since the last edition of Paris–Roubaix, emphasising the numerous and varied benefits of cycling, starting with day-to-day life.
Often faster, obviously healthier, always cheaper and unfailingly cleaner than other means of transport, bicycles are emerging as the ideal solution for urban environments, both for individuals and for society as a whole. "We have everything to win", as the campaign slogan puts it.
Since 2013, local authorities have been able to host a weekend-long celebration of cycling.
These festivities raise awareness among the public before the riders go through the area on 8 and 9 June 2019.
80% of stage towns and cities host the Fête du Tour every year.
The French Road Safety Authority's La route se partage ("Sharing the road") campaign will be presented by volunteers at the start or the finish.
- 2 awareness-raising vehicles at the heart of the publicity caravan
- 34 stands throughout the course
- 230 volunteers throughout the course