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The sponsors
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LCL, an official sponsor
LCL is truly committed to cycling and this year it is celebrating 30 years as a Tour de France sponsor. Today it sponsors the overall leaders’ jersey for all of ASO’s stage races in France.
LCL reinforces its presence throughout the year thanks to internationally renowned cycling races including:
- Paris-Nice
- the Critérium International
- Paris-Roubaix
- the Tour de Picardie
- the Critérium du Dauphiné
- the Tour de France
- the Tour de l’Avenir
Alden, an official sponsor
Alden is one of Europe’s leading mobile multi-media service providers and offers television, satellite broadcasting and Internet solutions that are adapted to each country. Alden has created a buzz by launching its very own revolutionary concepts: I-Com, the magic remote control and AIO, the first all-in-one mobile TV solution. AIO and I-COM are aimed at making the life of mobile-home users easier and they have received international acclaim from the press. It is good to know that someone is thinking about how to make your life less complicated.
Alden, a specialist in renewable energy for 15 years, is an environmentally-friendly firm and provides "energy" solutions for mobile leisure activities. Alden is also active in the mobile-home Internet sector, with reliable and economical solutions.
BÜRSTNER, an official sponsor
Innovation dedicated to well-being: this is the philosophy of Bürstner, the leading mobile-home supplier in France. Bürstner is continuously attentive to market expectations in order to better anticipate them and creates exceptional leisure vehicles. The brand now offers the most diversified range on the market, with something to meet everyone’s needs. Bürstner is present in 21 countries and is synonymous with innovation, quality, design expertise and creating new trends.
In 2011, the brand will be an official sponsor of Paris-Roubaix. Bürstner shares the values of this legendary race - performance, competitiveness and dynamism. Have a good race on the cobblestones!
ALCATEL ONE TOUCH, an official sponsor
Alcatel One Touch creates, develops and distributes a wide range of mobile phones and multimedia.
Alcatel One Touch meets consumer expectations by offering products at affordable prices. Offering mobile media solutions of internet, e-mail, social networking, photos, music, and android applications, and at the same time delivering value, and performance.
Alcatel One Touch’s investment into the world of cycling, has meant for the last several years, they have been an official partner of the Tour de France, the Vuelta and several other cycling races including Paris-Roubaix.
AG2R La Mondiale, an official sponsor
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Ag2r La Mondiale can boast more than 10 years of performance and solidarity in the heart of the peloton.
Through life and health insurance, savings and pensions, Ag2r La Mondiale offers employees, pensioners, professionals, company directors and their families a full range of products and services to cover their personal insurance needs throughout their life.
For Ag2r La Mondiale, a major health, life, and asset insurance player, performance and personal insurance go hand in hand with solidarity. At every stage of your life, you never have better individual protection than when you can count on 8 million policy-holders and Ag2r La Mondiale to bring you peace of mind and security. This unique approach to our profession is behind our long-term commitment to cycling: the individual success of a rider is always the result of teamwork with his team-mates.
Our involvement in Vincent Lavenu’s cycling team for almost 15 years and as an official sponsor of the Tour de France and other classic races organised by A.S.O. for almost 10 years, is the sign of our desire to promote and share our values of solidarity with all cycling enthusiasts.
The approach of Ag2r La Mondiale is the very opposite of every man for himself.
FESTINA, THE OFFICIAL TIMEKEEPER
Festina has been renowned throughout the world for 100 years as being a maker of high quality watches and has been able to establish itself as a symbol of elegance and dynamism, while still respecting traditions and authenticity.
Sport has always been ingrained in the DNA of the company and the brand. Indeed, performance, courage and surpassing oneself are all values that the world of cycling shares with the Festina brand.
It achieved its first sporting performances in the world of cycling. In particular it has won many international competitions thanks to its team. Today the century-old brand still mains a close link with this discipline as the official timekeeper of Paris-Roubaix, the Tour de France and many other international competitions.
This is a significant long-term partnership that will allow the Festina brand, this year once again, to contribute to writing new pages of history full of joy, disappointment, in short, intense emotions which create the myth and the beauty of cycling.
With Festina, let us share the emotions of cycling.
ŠKODA - THE OFFICIAL CAR
Founded in 1895 by Laurin and Klement, Škoda is one of the oldest car manufacturers still producing vehicles. Since it was acquired by Volkswagen AG in 1991, Skoda has refined and expanded its range. Now with more than 10 models (Fabia, Roomster, Octavia, Yeti, Superb and Superb Combi), its worldwide sales in 2010 reached over 762, 000 units.
For the last 8 years, Škoda has been the official car of the Tour de France and all cycling races organised by ASO. This has enabled us to promote and display more than 300 Škoda vehicles at the same time, providing us with an opportunity to involve all of our distributors
Trek, an official sponsor
Paris-Roubaix: the extreme testing ground for riders and bicycles. A race that is as old as cycling itself. We are deeply inspired by Paris-Roubaix here at Trek. The Hell of the North keeps our engineers awake night after night. The race torments our very essence and our spirits. The ground is unrelenting and the conditions are extreme and merciless. Paris-Roubaix is less a test of the riders’ speed than of their staying power.
Paris-Roubaix is not concerned about the riders’ well-being and technological breakthroughs. The riders come and go, the seasons change but the cobblestones remain. They lie in wait. The cobblestones have survived a great deal more than cyclists and it would be a mistake to underestimate them. It is the nature of this unchanging section of land which inspires us to be continually innovative. Triumphing over a landmark such as the cobblestones which have been resistant to time and history is a tribute to man’s desire to overcome his surroundings and his limits. And although no-one can dominate Paris-Roubaix, it won’t prevent us from trying.
For Trek, Paris-Roubaix is the ultimate test of our research and our expertise. The race requires a rare combination of innovative design, precise steering and extremely fast acceleration. And don’t forget the cyclist, whose soul and obsession go hand in hand with the bicycle that he rides.
The riders who finish the race are heros. Those who win it become legendary and we all aspire to becoming legendary.
Great Athletes Ride Trek.