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The sponsors
Eure-et-Loir, an institutional partner
Eure-et-Loir© P. Forget / www.sagaphoto.com
Situated half way between Paris and the châteaux of the Loire Valley, Eure-et-Loir is a department that is clearly focused on sport.
It has more than 100, 000 people who are members of 1, 200 clubs, 47 high level sportsmen and women, as well as 32 teams and 28 clubs which compete in national championships. The foremost sponsor of the sportsmen and women of Eure-et-Loire, the General Council encourages high level performers (through clubs, training facilities and technical medical expertise). It also takes part in the development of sport (providing financial grants for members, clubs and committees) and supports the communes to maintain and create their facilities as well to train their sports leaders.
Although the General Council is involved in sport on a daily basis, it also takes part in the organisation of major events and in particular several cycling races such as the Tour de France, naturally, on several occasions, but also the Tour d'Eure-et-Loir Espoirs, L'Hexagonal -the MTB Tour de France and of course, Paris-Tours. After the success encountered last year when the race started in Chartres and where a great many members of the public came to encourage and applaud the riders, it is with pleasure and pride that Eure-et-Loir will host the start of this wonderful event in conjunction with the town of La Loupe.
Tour(s)plus, a major sponsor of Paris-Tours
As well as creating sports facilities and supporting many clubs and organisations, the urban community is also a sponsor of Paris-Tours.
It was logical for the urban community of Tours to be associated with sport as here we believe that it is vital for people's well-being and development. Therefore, it backs many sports competitors in numerous disciplines which it helps and for whom it builds new, modern facilities.
The objective is to allow the urban area's 270, 000 inhabitants to freely enjoy their favourite sports, support their teams at the highest level and take part in major events, of which the classic cycling race, Paris-Tours, is the jewel. Tour(s)plus is proud to be associated with this popular sport and this international event since 2004.
Alden, an official sponsor of Paris-Tours
Alden, Europe's leader in high-tech solutions for motor homes and mobile applications, is constantly developing new products.
The creativity of Alden's team allowed the company to receive an Award for Innovation. Alden provides all the solutions to receive television and/or lnternet by satellite, for those in motor homes as well as professional people who are always on the move. Renewable energy for mobile applications represents another feature of Alden's products.
To find out more, go to: www.alden.fr.
Alcatel One Touch, an official sponsor
Alcatel One Touch creates, develops and distributes a wide range of mobile phones and multimedia tablets. Alcatel One Touch meets nomadic consumer expectations by offering modern, simple, ergonomic products, equipped with very efficient technology at affordable prices. It provides mobile media solutions adapted to each use: Internet, email, social networks, photographs, music, Android applications, etc.
On the strength of its values of proximity, generosity and performance, Alcatel One Touch is committing itself to the world of cycling for several years alongside ASO, as an official sponsor of the Tour de France, the Vuelta and several other cycling races including the Flèche Wallonne.
AG2R La Mondiale, an official sponsor of Paris-Tours
In 2008, AG2R La Mondiale became a major health, life, casualty and asset insurance player in France.
Thanks to its commitment to cycling, the company has taken advantage of an outstanding opportunity to combine visibility and values.
Following AG2R La Mondiale's success in 2008 as an official sponsor of the Tour de France and all the races organised by A.S.O, it decided to renew the dynamic, effective collaboration that has been under way with AG2R Prévoyance since 2003.
The objective of this undertaking aims to give the group a dynamic image, but also to allow its values and expertise to be better known in the field of pensions, savings and all of the life and health insurance products which contribute to people's well-being.
In particular, this sponsorship is focused on the branding of 3 "information" motorbikes with the AG2R La Mondiale's colours, as well as 3 "regulator" motorbikes which will be responsible for recuperating sports information and controlling the flow of race vehicles during the Tour de France and for all of the season's major races, that are organised by A.S.O.
Škoda, the official car of Paris-Tours
Our brand already has more than 100 years of automobile history:
- 1895: the company was founded by Laurin and Klement who were specialised in the manufacture of bicycles, motorbikes and then cars.
- 1905: creation of the L&K Voituretta.
- 1925: the company was taken over by the Škoda group. The Hispano Suiza (a top-of-the range car) was manufactured (under licence).
- 1991: Škoda was taken over by the Volkswagen Group.
- 2004: launch of the new Škoda Octavia Saloon car. Škoda provides the official car of the Tour de France and becomes a partner of the event.
- 2005: launch of the new Škoda Octavia Combi.
- 2006: launch of the Škoda Roomster.
- 2007: launch of the new Škoda Fabia.
- 2008: launch of the new Škoda Fabia Combi and the new Škoda Superb!
- 2009: launch of the new, redesigned Octavia and the crossover Yeti.
For 7 years, Škoda has been an Official Partner of the Tour de France and other cycling races organised by A.S.O. and our commitment is constantly being developed in many other races.
These sponsorships allow our brand to put more than 300 Škoda vehicles on the road, which are decorated with the colours of the different cycling races and to involve all of the distributor partners or repairers locally.
Thanks to the Škoda Fabia, the Škoda Roomster, the Škoda Octavia and the Škoda Superb, the organisers and the teams involved can ensure that race will go perfectly smoothly for the spectators at the roadside.
For more information, please consult our website www.skoda.fr.
Festina, The official timekeeper
Results, courage, surpassing oneself, precision and success are all values which the world of cycling shares with the Festina watch-making brand.
Therefore, it is only natural that Festina has been involved in the leading races for the last 17 years, such as the Tour de France.
Once again this year, Festina will be the official timekeeper for Paris-Tours.
This is a significant long-term sponsorship which will allow the Festina brand to contribute to writing new pages of history full of joy, disappointment, in short, intense emotions which create the myth and the beauty of cycling.
With Festina, let us share the emotions of cycling.
Mavic, providing assistance during the race
Mavic, a French manufacturer of wheel systems, rims, pedals and computers for cycling, was founded in 1889 in Lyon.
Today, with more than one hundred years of experience, Mavic keeps moving forward. Since 2009, Mavic has been designing and producing a full range of technical and innovative equipment for cyclists: shoes, clothing and accessories for men and women and for all seasons in the cycling calendar.